Selected below are 30 mega brand artists currently present at the open market, relying on the reported price level, sorted within by the composite criteria. In process of selection we took a top price paid, as a criteria for choice of 30 artists; the remaining calculations made on the basis of described criteria.

Comparative analysis chart 1.1 of January 25, 2010
Name of the Artist Selective Criteria> record price paid for publicly or in a private sale to date,in millions of US Dollars
price in comparison chart
 volume of art publicly auctioned max=10 volume of art publicly auctioned in comparison chart max=10

number of the recent news headlines

number of recent news headlines in the comparison chart

approximate number of public exhibitions

public exhibitions in comparison chart approximate number of public collections number of public collections in comparison chart

brand distribution /spread measured in the number of internet references

brand distribution /spreadin comparison chart summary of the overall market value of the brand (on scale 10 to 1 (highest=10, lowest=1)

Most valuable Brands to date in comparison chart 1=highest to 30=lowest
Jackson Pollock
140
10
142
3
287
9
244
8
77
7
1,690,000
7
7.3
8
Willem de Kooning
137.5
10
1139
7
99
6
273
8
72
6
429,000
3
6.6
13
Gustav Klimt
135
10
1155
8
170
7
119
5
35
3
1,830,000
8
6.8
12
Pablo Picasso
104.2
9
28391
10
1763
10
1206
10
266
10
3,860,000
10
9.8
1
Andy Warhol
100
9
12648
10
1358
10
1379
10
201
10
5,510,000
10
9.8
2
Titian
91
9
26
2
89
5
8
2
6
1
2,770,000
9
4.6
19
Francis Bacon
86.3
8
998
7
321
9
202
6
67
6
3,430,000
9
7.5
7
Vincent van Gogh
82.5
8
234
4
505
9
206
7
82
8
3,550,000
9
7.5
6
Claude Monet
80.4
8
652
6
561
10
253
8
123
9
2,060,000
8
8.1
3
Jasper Johns
80
7
1763
8
91
6
340
9
77
7
616,000
5
7
9
Pierre Auguste Renoir
78.1
7
5104
9
142
7
213
7
100
8
553,000
4
7
10
Peter Paul Rubens
76.7
7
186
4
85
5
38
2
40
4
1,190,000
7
4.8
18
Mark Rothko
72.8
6
179
3
101
6
194
6
69
6
513,000
4
5.2
16
Thomas Eakins
68
6
68
2
26
1
44
3
34
3
197,000
1
2.6
28
Paul Cezanne
60.5
6
947
6
212
8
240
7
95
8
1,130,000
6
6.8
11
Kazimir Malevich
60
5
101
2
11
1
176
5
27
2
178,000
1
2.6
26
Raphael Sanzio
47.9
5
18
1
41
4
2
1
8
2
334,000
3
2.6
27
Henri Matisse
46.4
5
5280
9
285
8
442
10
123
9
1,130,000
6
7.8
5
Paul Gauguin
40.3
4
1125
7
202
8
191
6
77
7
1,050,000
6
6.3
15
Piet Mondrian
40
4
269
4
70
5
173
5
51
5
365,000
3
4.3
20
Wassily Kandinsky
40
4
1499
8
45
4
335
9
101
9
763,000
5
6.5
14
Ernst Kirchner
38
3
2500
9
127
7
338
9
338
10
5,840,000
10
8
4
Pontormo
35.2
3
8
1
41
3
2
1
3
1
328,000
2
1.8
29
Georges Seurat
35.2
3
124
3
69
4
58
3
28
3
262,000
1
2.8
25
J. M. W. Turner
35
2
398
5
26
2
78
3
42
4
324,000
2
3
24
Rembrandt van Rijn
33.2
2
6774
10
40
3
78
4
61
5
898,000
5
4.8
17
Giovanni Canaletto
32
2
498
5
6
1
9
2
18
2
1,840,000
8
3.3
23
Amedeo Modigliani
31.4
1
881
6
35
2
105
4
52
5
1,430,000
7
4.2
21
Johannes Vermeer
30
1
1
1
34
2
4
1
6
1
277,000
2
1.3
30
Winslow Homer
30
1
278
5
41
3
85
4
51
4
450,000
4
3.5
22

Survival rate of a brands link: http://www.scribd.com/doc/2553805/BRAND-REVIVAL
Volume of the market are approximate, complete market statistics available from : http://artprice.com/
* Highest known price paid for work of art to date, known to be a 140 million US dollars paid for Jackson Pollock painting in the private transaction
** List of Artists may be approximate due to the difficulty to compare and estimate all existent data based on the local territorial and informational systems
***Chart was completed as of January 25, 2010 Reference to top prices are approximate and obtained particularly from http://en.wikipedia.org/wiki/List_of_most_expensive_paintings
References to the public exhibitions statistics are approximate and more complete data could be obtained from http://www.artfacts.net/

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